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Client: Caudalie USA. Inc. Challenge: Create an improved ecommerce channel for Caudalie in the United States. Solution: Redesign the Caudalie-USA.com website's functionality, deploy best practices, add search, subscribe and autoship functionalities. Provide licensing of Marshad Technology Group' s WEBdb software suite, secure hosting environment, visual design, information design, interface design, technology consulting, security, databasing, email marketing, analytics, and search advertising strategy to power the ecommerce business. Establish, strategize and manage the email marketing and search engine marketing for the site. Lead the interactive marketing team for the launch of the Caudalie Vinotherapie Spa at The Plaza in New York City. Result: Immediate increase in site performance both technologically and economically in all measurable metrics including: average revenue per transaction, number of visitors, duration of visit, number of pages viewed per visit, conversion rate. Provide a vastly improved ranking in organic search results.