Client: Estée Lauder Companies Challenge: This legendary cosmetics leader asked Marshad to prepare a multi-purpose video that would help them re-launch Youth Dew; one of the best selling fragrances of all time, first introduced 40 years ago. Solution: Begin by conducting cinema verité interviews with hundreds of people to capture spontaneous feelings and thoughts about the legendary fragrance. Using the edited video, Marshad then produced and programmed a multimedia video wall for the product launch party held in NY's Plaza Hotel. Result: This wonderfully entertaining video, highly utilized by the client, contributed to a memorable launch party; while also being used by Saks Fifth Avenue for point-of-purchase merchandising displays.