Client: Syntryx Executive Solutions, Inc. Challenge: Design and create a new information architecture for the company's business and website. Solution: Design intuitive user interfaces utilizing best practices. Result: Syntryx Executive Solutions has a unique product offering. Often called “a deal flow engine,” Syntryx provides powerful research tools, internet asset valuations and publisher acquisition solutions for every major online market. In contrast to free, public search engines, Syntryx gives a backstage pass for anyone with the desire to see how the internet operates, who its players are, what trends are taking shape, and which advertisers or adversaries are marketing where. Syntryx does for businesses what no other search engine can do: it unmasks competitor assets, actions and marketing strategies... providing clients with the tactical insight needed to establish similar or alternative alliances with publishers who can effectively diminish competitor market share. Marshad Technology Group created the design and completed the project on schedule in under 90 days.