Client: Moet & Chandon Champagnes Challenge: Promote Moet & Chandon's number one spot in the high end Champagne market. Solution: Go to Epernay, France, get up at 4:00 a.m. and float over the countryside filming hot-air balloon rides from the ground and the air; with sleepy cows and startled farmers for an audience. Result: Now, millions of people not only think of Moet when they see a balloon they also know why champagne is the traditional drink served after a successful balloon trip. (Did you know that?)